In October of 2011 the prices for " Jiff Peanut Butter " increased to about 24 percent . I'm not sure if that was good idea or not , but i will explain on both sides . Jiff peanut butter is great for an after noon snack for your child after a long 7 or 8 hour day at school . Or even for your child's lunch at school .I don't think the jiff peanut butter should have raised 24 percent for two reasons . One its just peanut butter , not milk s, something that you use everyday , . Two people don't usually use peanut . I have been to plenty of people's homes and i don't usually find peanut butter when looking for a snack . An everyday usage is milk . People tend to use milk everyday for : drinking , cooking , and maybe other reasons as well . There's one reason why i do think the jiff peanut butter raising 24 percent was a good , its name brand .Making name brands food for people to use costs a lot of money so i could understand why they would raise it .